Sunday, September 5, 2010

Man, my glans

HCP is getting ready to launch a new campaign promoting safe male circumcision as a method of HIV prevention. Frustrated with the mediocre ideas coming from our ad agency over the last several months, I sent around the following email to friends in Kampala:
When I say "male circumcision", what comes to mind? Words, phrases, anecdotes, other. Your response could appear on a billboard near you...
In a matter of 59 minutes (gmail timestamp), Ian and Matt had generated this list:

skinning.
deskinning.
take the shell off.
take the helmet off.
waving in the breeze.
rub it it will turn into a briefcase.
ow.
shit that burns.
man it's soft and white under there.
i'm down in dendritic cells.
man, my glans.
please don't nick the dorsal vein, in vain.
purple helmet.
clean cut.
areo-dynamic.
no more turtle neck.
no more anteater.
snip the tip.
tip the snitch.
leave some skin on it.
lonely scrote.
scronely lote.
thimble(ina).
it's biblical.
hatless snake.
don't go out in the sun without your skin-for.
mad dogs and englishmen go out in the noonday sun without their foreskins.
shafted, not screwed.
peel my banana.
an arrow without its sheath.
wha' happened to my quiver?

Think I just found my new ad agency.  
Creativity at work. Matt and Ian.

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