United Against Malaria Campaign Concepts

We recently tested these three concepts for our United Against Malaria mass media campaign, which aims to increase political and popular will to end malaria, leveraging the enthusiasm around the 2010 World Cup. Pick your favorite (keeping in mind that these are overarching "big ideas", and will actually feature Ugandans and readable copy when decided upon and fully executed), and I'll let you know which one won.

(FYI - that's Museveni, the President, on the right, and Besigye, his main opponent, on the left)